The intersection of mobile, social, analytics, and cloud technologies is transforming industry, commerce and human social behavior in an unprecedented way. For brands, this requires them to re-envision interactions with employees, partners and customers across business processes, and to rethink the IT services and methodologies they use to support these processes. Read this white paper to learn more about the specifics of how greater mobile maturity can benefit your company.
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mobile, mobility, mobile strategy, Yankee Group, business process management, return on mobility, RoM, mobile platform, mobile application, mobile enterprise application platform, MEAP