Big Data. The consumer packaged goods (CPG) industry is abuzz with those two words. And while it’s understandable that the CPG world is excited by the prospect of more data that can be used to better understand the who, what, why, and when of consumer purchasing behavior, it’s critical CPG organizations pause and ask themselves, “Are we providing retail and executive team members with “quality” data, and is the data getting to the right people at the right time? Big Data can be a Big Deal - read this white paper for some useful tips on ensuring secure, quality data acquisition and management.
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