Welcome to another installment in our back-to-basics series. So far, we’ve covered ERP 101 and SCM 101. What Is CRM?
CRM is more than a software application. It is a set of strategies, processes, and associated software systems designed to improve the interactions and engagement of customers.
CRM involves not only the use of these tools, but also corporate cultural transformation
information on crm mining
insight and a real-time information pipeline, which allows for accurate and timely forecasting. This allows you to build and focus on high-profit, sustainable customer relationships. CRM also provides your staff with customer intelligence and best practices to increase their likelihood of successful transactions. Other commonly-cited CRM benefits include increased customer acquisition, retention, loyalty, and profitability. CRM—Risks You Should Be Aware Of It’s all fine and good to implement a CRM